You -

Driven. Focused. Relentless. 

The superhuman creator who everybody looks to and wonders - "how TF do they do it?".

Lover of purposeful pain. (Admit it). Athlete like grit and determination, in business, life, all of it. You LIKE the push. WANT to be held to the fire.

You are gritty. Never say die. Bored AF when you aren't striving beyond your current limits. Smashing past said limits like walking through a field of feathers when you're on. Hating everything and everyone when you're off.

The truth you don't quite wanna admit, because if you did, part of you doesn't know what you'd be able to do about it is ... it really isn't all that. Sure, you're grateful for everything you've created. Proud of what you've achieved. Proud of who you've become! But ultimately ... 

You feel triggered at your own self. Like a wild cat bound by chains they themselves ASKED for and then even hooked up all 'round the place. You are pent UP. And OH so ready to explode.

And you know - 

Also?

Where is the VEIN OF STEEL of the thing gone?! The FIRE, the GRIT, the RELENTLESS digging in, the PUSH?!

It's past due admitting -

You miss the edge. You WANT the edge. You NEED the edge. And as much as everything you've already done and become is insane ... beyond so, even!

This is not what superhuman looks like in YOUR head.

And so now? Even though it's scary, even though it would maybe (maybe ;)) scare the most intense | relentless | driven and self-proclaimed side of you?

You are excited | fascinated and eyes WIDE open to TAKE THE GLOVES OFF.

Fire LIT. 

ALL THE WAY IN AND THROUGH TO THE OTHER SIDE on rising to - demanding, no less! - the place where you KNOW it's time to be.

Time to lock in like a laser on and do what it TAKES for:

You WANT to be balls in the air, head down butt up doing the work. You WANT to be in the 'don't know if I can and then I DID'. 

You WANT the blood. The sweat. The tears. The MESS. And sure - the faaaaaabulous cocktails and chill afterwards darling, of course.

Plain and simple, you want it all but YOUR 'it all'? Is just that much more all in than what everybody else's seems to be. You look at them and you think ... THAT'S NOT EVEN WHAT IT'S ABOUT! Being successful but not being turned inside out with the passion and fire of it? Linking arms and kumbayahing all over the damn internet about whatever the latest goddessy conscious-preneur revelation of the day is?

It's not your swag.

You're attracted to ALL IN RELENTLESS FOCUS DRIVE DETERMINATION PUSH AND YEPPPPP EVEN PAIN SO LONG AS IT'S PURPOSEFUL.

You THRIVE on it. EXPAND. GROW. And become all of you. And this you?

Is GOING to trigger some people. Push them away. Be too much for them. Too demanding. Too cocky. Whatever. Because really, this you?

IS THE YOU THE WORLD CAN'T LOOK AWAY FROM AND HAS BEEN STRAIGHT UP WAITING ON, but more still than that is the you who YOU have been straight up waiting on.

And that's what it comes down to, doesn't it?

You've done the damn thing of softening, toning down, watering down, filtering, adjusting and adapting and also telling yourself you don't always 'have' to be so 'on', so demanding, so against the edge. Which may well be true! But that doesn't change the fact that you freaking WANT to. 

And now, 

you are ready.

Ready for a total life takeover.

Ready to commit to BEYOND excellence.

Because here is what this comes down to.

You just forgot that that's what turns you on. 

You forgot that the beat that makes your heart pulse is the one that would send most people running for the hills. 

And most of all, you forgot that BABY YOU WERE BORN FOR THE EDGE.

Well ... enough. Quite simply - enough.

The truth?

The you turned all the damn way on by the fire within.

The MOST inappropriate overt parts of you.

Purpose passion flow and FIRE -

ACTIVATED.

And it's about doing the WORK for that, doing what it takes, no matter what it takes, UNTIL it takes and THEN YOU ASK FOR MORE.

Enter your details below and say yes to the fire within.

After many MANY years of not going all in, NOT speaking my truth or doing what I really wanted to do in the world, I finally said yes to purpose and sharing my deep soul message, AND to doing the damn work, and now, well –

Here we are.

I have been fortunate enough to build up an INCREDIBLE online community of driven entrepreneurs and leaders and creators, and each day I get to do what I always wanted to do, which is to motivate, educate, empower and inspire you to press play and create the business and life YOU want.

I’ve made over 25m online just by speaking my truth and following the path of my soul, breaking any and all rules that don’t feel hell yes for me, and also – and this is my fave! – really just being ME. Yeah, I might have some fancier stuff now than when I started, but my business was built on, and still runs on, me being the girl who just loves to write and say what needs to be said running around usually in her gym gear as a hot mess, in between being a Mum and just, well, living life!

You do NOT have to be anything other than who and what you already are to create all of this. Other than just that part of you who you’ve not yet dared to own, hmmm?! But you sure as shiz don’t need to be polished, prepared, perfect. I’m still not! And never will be. What you do need to be is this:

Ready to claim it. To recognise that yeah, the hardest work in the world is to march into our dreams without looking back, and to choose to be the version of us we know we’re meant for, every damn day, with zero availability for anything except seeing it ALL come to life.